A Modern Touch Branding

July 2015

Brenda, a very close friend of mine, had been telling me about her dream career as a wedding planner since forever. When she approached me one day saying that she found a business partner and wanted to launch a new event planning business, she immediately had me come on board to do her visual branding. I was so ecstatic, especially because I had recently been following some great branding graphic designers online (namely, Elle & Company and Salted Ink). In the initial consultation, I had Brenda and May pull together images that they thought emulated what they wanted their brand to look like. From that, I created this mood board: 

 
 

Their entire feel was that of a rustic image, but with a modern touch. So to reflect that, I kept their brand colors mostly neutral and earthy paired with a sleek greys and blues. Afterwards, I presented three logo options, according to their specifications, and from there we reached the final product. 

 3 logo options

3 logo options

 Official logo

Official logo

Below is the final presentation of their brand board, which includes a sub logo I designed for other promoting materials. I also designed a sleek and simple business card for them. 

Working with Brenda and May for their up and coming business was so much fun, because in some ways, I'm in the same boat as them as an up-and-coming graphic designer. It was nice to see that I have peers who are feeling the same feelings of excitement and anxiety in the hopes of achieving our dreams. A Modern Touch: Event Planning Co. has unofficially launched last fall and is slowly opening up to more business. I'm super excited for them, and I can't wait to finally work on a website for them in the future!