SHOP (Student Health Outreach & Promotion) at UCSC has an HIV peer testing program in which student volunteers can serve as counselor for oral swab tests for HIV. As SHOP's graphic designer, I was tasked with making individual fliers for each test counselor. I loved the photographs so much and I didn't want to alter them, so I opted for a magazine cover style and layered the text over the photos. Richard, the student leader for the HIV Peer Test Counselors, asked me to design a t-shirt for the counselors to wear when going out and promoting the program as well.
This is really where I started to go deeper into the side of marketing. Working with the adult staff at SHOP, we collaboratively came up with the slogan "We're not anonymous but you are" which resonated very well with the campus community.