Access 4 All Campaign
January - May 2015
I was in charge of designing all collateral materials for UCSC's Measure 61: Access 4 All, a referendum on the 2015 Student Ballot. I designed the official logo, button pins, infographics, bus advertisements, fliers, postcard handouts, t-shirts, and social media images, all of which were distributed across campus during the campaigning period. The campaign began with designing a logo for the campaign. The goal of the design of the logo was to combine unity of college students, healthcare, and the banana slug (mascot).
Afterwards, I had to design comprehensive infographics displaying the economic breakdown of the measure. The documents were distributed among campus student leadership as a resource to consult. Later, they were used to educate the general campus public on the economics of the measure as well.
Our next step was to blast the campus with messaging of our campaign through bus advertisements. Using student volunteer photos, I created four individual posters to emphasize the testimonials in a colorful and eye-catching way. In campaigning to the general public, I decided to switch gears and go for a colorful palette to draw attention. As these posters were posted inside the various university campus buses for the duration of the campaign, it was important that these were eye-catching.
For the majority of our campaign, the outreach was done via tabling across campus. I designed various postcard-sized handouts for the student volunteers to distribute. Similar to the bus ads, I kept a similar colorful palette, echoing the stripe motif. These postcards were also distributed to every student at the Student Health Center by staff.
The Access 4 All Campaign was my first hand at designing a mass campaign, and really my first experience as a graphic designer. I came into this campaign with only a digital painting background, and throughout the process, I had learned a tremendous amount about graphic design. It was interesting to be able to work on both the duller, text/information-heavy parts of the campaign and the more colorful and graphic parts.