iloveegg Branding

I had a dream one summer night. I had opened up a diner/restaurant and every single food item would be egg-based. The dream was so vivid; I imagined exactly what the logo and the interior and the uniforms and even the placemats would look like. As soon as I woke up, I went straight to work on designing this imaginary diner.

You know how when you have a vivid dream, and you remember exactly every detail of it? But when you try to explain that dream to someone else with just the same amount of detail as you remember it, but no matter how you try, it just doesn't relay the same way as when you dreamt it? That's how I feel about this particular project. I still love the idea of an egg diner though.