Party like a SLUG! Campaign
Party like a SLUG! is UC Santa Cruz's newfound safer partying and alcohol/other drug awareness program. Employing colorful graphics and approachable material, the program is taking the campus by storm and helping students stay informed.
I was tasked with not only designing the entire brand of Party like a SLUG!, but also helping to conceptualize and develop the program itself. The objective of the brand design was to give the program an eye-catching look that would compel students to pay attention to the material as they go through campus.