SHG & The Cove Logos

At SHOP, there's a subsection of the program dedicated to Alcohol & Other Drug Recovery. Jorge, who runs this program, came up to me to update two logos. One for The Cove, the recovery space located on campus, and one for Slugs for Health & Growth, the new official title for the AOD Recovery program. 

 
 Old logo

Old logo

 

New logo

Jorge liked and disliked various parts of the original cove logo; the circular aspect was something he liked, as well as the colorful incorporation of Santa Cruz-y things like the trees and the waves. But for the most part, the main issue was the abstraction of the logo. I decided to keep the circularity of the logo and to keep the logo as colorful as the first one. Jorge appreciated the mood of the color palette I chose for the logo. 

 
 Old logo

Old logo

 

New logo 1

New logo 2

We wanted the logo to be very friendly yet professional and not be as abstract as the original logo. In keeping with the circularity of the logo for The Cove, I made this new logo for Slugs for Health & Growth a circle. I knew that Jorge wanted a dynamic color palette, one that would be calming and welcoming yet vibrant. I provided several color options, and in the end, Jorge chose both the red/purple and the green/teal logo. We could interchange them for different purposes. :)