Slug Love Branding

Slug Love is the sexual health and sex-positive program at UC Santa Cruz. This student-run program puts on educational workshops around campus to inform students about how to have safer sex. 

I developed this logo after being inspired by the title image for the Netflix series Love. The bold lettering catches attention, which is what I loved about the title image. I adapted that to Slug Love but made it more approachable and "lovable" by softening up the edges and adding some "slug" touches to the logo.