After coming on as SHOP's (Student Health Outreach & Promotion) new graphic designer, we decided that SHOP needed a new image and visual brand. This meant revamping the existing logo as well as creating promotional and visual print banners for the office and events and web-friendly banners for the new website.
The old logo had an iconic look to it for the students, so I just spruced it up with a more modern typeface and got rid of the compass, which had become outdated.
The next step was to create new banners for the SHOP office. The large banner welcoming students to the office was outdated as well. I wanted the new banner to look fun and welcoming and colorful. The goal for this particular project, for me, was to think outside of the box and do something I hadn't done before. Unlike CARE, SHOP didn't really need a brand new visual image, just some updated pieces.
SHOP was also in the process of updating their website this year. To go with this new update, I was tasked with designing brand new web banners for each of the subsection pages of the website. You can check out the new site here.